Black (dogs) are the new black

I got an email newsletter the other day from Pet Rescue, and one of the items was this…who would have thought?

Beating the black dog blues

On a recent visit to my local rescue, 12 dogs were looking for a new home – 9 of those were black or mostly black.

The consensus amongst the staff was definitely “it’s harder to find homes for the black dogs”. In rescue circles this phenomenon is so common it actually has a name; ‘Black Dog Syndrome’.

So why the doggy discrimination?

Well firstly, there’s the ‘bad dog’ rap black dogs get, with the dangerous dog in the movies often being black. These negative stereotypes cause people to hold the misconception that black dogs are more aggressive; but any black dog owner will tell you it’s what’s inside that counts!

Secondly, since there is generally a large number of black dogs in the shelter population, when looking through pens it’s very easy to group all the dogs who are black, together in your mind, thinking “maybe there’s something wrong with that bunch”. In contrast, white or patchy dogs stand out as individuals.

A lack of colour contrast means often adoring eyes and friendly expressions are hidden. It’s hard to get a good photograph of a black dog and they vanish into the back of poorly lit kennels, making themselves invisible exhibits and missing out on connecting with a new home.

So how can you help a black dog in need? Give them a chance to shine.

Take the time to get to know the black dogs when you visit the shelter looking to adopt.

Black dogs have white smiles and sleek shiny coats. They benefit hugely from being out of the kennels and in the sunlight where they really gleam.

A great shelter tip – a red or pink collar will make your black dog look especially sophisticated!

Black dog owners unite! There is a Black Dog Syndrome crisis in our shelters and only we can save these basic-black companions. Spread the word about what great pets they are and how stylish it is to own one.

Because as they say – black is the new black.

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6 Responses to “Black (dogs) are the new black”


  1. 1 Cate Thursday, April 24, 2008 at 12:30 pm

    Gosh I never knew there was such a predjudice!

  2. 2 lovestitches Thursday, April 24, 2008 at 2:05 pm

    Me either but who could resist that big black smile??

  3. 3 Georgie Love Thursday, April 24, 2008 at 2:45 pm

    Love this post! As a previous owner of black dogs (and now one plain ginger-nut cookie dog), I feel the love.

  4. 4 Melanie Thursday, April 24, 2008 at 4:15 pm

    That is incredible, I had no idea. After all – black goes with anything, it’s so very chic! Poor black doggies :(

  5. 5 bitterbetty Friday, April 25, 2008 at 6:39 am

    same with black cats… can you believe it?
    i *heart* black animals..

  6. 6 Amy Monday, May 5, 2008 at 5:48 pm

    That’s really weird, it never would have occurred to me that people don’t like black animals. We bought a black dog on purpose – black hides the dirt :D

    It’s really hard to take a good photo of him though, have to be in really bright sunshine to see his face clearly.


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